‘Real-Time’ Marketing: Still Not Quite A Reality | AdExchanger
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, vice president of global data strategy and agency lead at Krux. The term “real time” is bandied about in the ad technology space almost as heavily as the… Continue reading »
http://adexchanger.com/data-driven-thinking/real-time-marketing-still-not-quite-reality/
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