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EA: "Our industry has become better at understanding what’s going to work"
The risks of the past may not be taken today, says Patrick Söderlund, but that’s down to a clearer perception of what the audience wants
![]()
EA: "Our industry has become better at understanding what’s going to work"
The risks of the past may not be taken today, says Patrick Söderlund, but that’s down to a clearer perception of what the audience wants