REDEF ORIGINAL: Letting it Go: The End of Windowing (and What Comes Next)

REDEF ORIGINAL: Letting it Go: The End of Windowing (and What Comes Next)

There are few concepts more fundamental to the video media business than that of content ‘windowing’ – yet even this strategy is crumbling under the pressures of digital distribution. How will rights owners maximize the value of their content in the post-window era? The answer depends on how badly you want it.

http://redef.com/original/letting-it-go-the-end-of-windows-and-what-comes-next