iHeartMedia’s Creative Data Initiatives Revealed at the Secret Society | MediaVillage

iHeartMedia’s Creative Data Initiatives Revealed at the Secret Society

iHeartMedia’s Brian Kaminsky revealed how they took digital data, mined it for insights and applied those insights to their broadcast radio viewers to expand knowledge of that group.

https://www.mediavillage.com/article/iheart-medias-creative-data-initiatives-revealed-at-the-secret-society/?utm_campaign=nl-daily&utm_medium=email&utm_source=iHeartMedia%E2%80%99s+Creative+Data+Initiatives+Revealed+at+the+Secret+Society