A Prime misunderstanding: explaining Amazon Prime’s success
Amazon Prime is the greatest and most misunderstood loyalty program ever created. This is a loyalty program with no point system. A loyalty program customers have to pay $99 a year to be a part of. Prime is not predicated on signing up for another credit card and getting a fleeting one-time discount on a purchase. Prime is not about free shipping or fast shipping. Prime is not about streaming video or music. Prime is not about discounts.
http://loosethreads.xyz/blog/2016/6/19/a-prime-misunderstanding-explaining-amazon-primes-success
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