
TV’s Upfront Booms as Madison Ave. Agrees to Big Rate Hikes (EXCLUSIVE)
Madison Avenue is in love with TV again. After several years of moving money out of TV ad budgets to experiment with new digital outlets and social media, several big advertisers are spending more …
http://variety.com/2016/tv/news/2016-tv-upfront-advertising-rate-hikes-steve-burke-1201797919/