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What’s Really Killing Digital Media: The Tyranny Of The Impression

Entertainment, Tech and Media News

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What’s Really Killing Digital Media: The Tyranny Of The Impression

The CPM advertising metric has never worked for digital media. Amid an industry shakeup, can it be replaced before it’s too late?

http://www.ibtimes.com/whats-really-killing-digital-media-tyranny-impression-2357352

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