Prevention Magazine Takes Radical Step: No Print Ads
Prevention magazine, once Rodale’s flagship title, will no longer accept print advertising starting with its July issue. Following a steep drop in ads across the company’s portfolio, publishing heiress Maria Rodale decided to raise newsstand and subscription prices at Prevention and slash costs by eliminating pages with print ads.
http://www.wsj.com/articles/prevention-magazine-takes-radical-step-no-print-ads-1459714328
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