PC Music’s Cunning Shift from Internet Fad to Major Label Hit Factory | NOISEY

PC Music’s Cunning Shift from Internet Fad to Major Label Hit Factory | NOISEY

Through collaborations with Charli XCX, Liz, and Carly Rae Jepsen, the label are launching a multi-pronged attack on the mainstream. But maybe that was the plan all along.

http://noisey.vice.com/blog/pc-musics-are-a-major-label-hit-factory