AOL: We’ll Reach the Tipping Point for Addressable TV This Year | MediaVillage

AOL: We’ll Reach the Tipping Point for Addressable TV This Year

Programmatic advertising brings the promise of more intelligent buying and better ROI, but its adoption has been slow when it comes to television. That’s changing and is about to hit a tipping point.

https://www.mediavillage.com/article/aol-well-reach-the-tipping-point-for-addressable-tv-this-year/