Q&A: PepsiCo’s CMOs on Why 40% of Its Super Bowl Budget Is Going to Digital | Adweek

Q&A: PepsiCo’s CMOs on Why 40% of Its Super Bowl Budget Is Going to Digital

From orchestrating a huge halftime show to crafting TV ads, working digital platforms in real time and activating on-the-ground campaigns, PepsiCo is the undisputed king of Super Bowl advertisers.

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