Enter the Shoe Aisle, Feel Your Phone Buzz With a Personal Deal – The New York Times

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Enter the Shoe Aisle, Feel Your Phone Buzz With a Personal Deal

Technology can filter shoppers’ preferences and let retailers send personalized alerts about discounts and sales to those who have downloaded the store’s mobile app.

http://www.nytimes.com/2015/12/31/business/smallbusiness/shopadvisor-lets-retailers-target-shoppers-by-location-and-interests.html?ref=technology