BBC Uses Artificial Intelligence to Track Down New Audiences for ‘Sherlock’ | Re/code

BBC Uses Artificial Intelligence to Track Down New Audiences for ‘Sherlock’

Parrot Analytics provides a new way to measure TV audiences, even when they’re not watching TV.

http://recode.net/2015/12/16/bbc-uses-artificial-intelligence-to-track-down-new-audiences-for-sherlock/