Hallmark’s Feel-Good Diet Draws Viewers, Advertisers – WSJ

Hallmark’s Feel-Good Diet Draws Viewers, Advertisers

Two of the hottest cable networks—Crown Media Holdings’s Hallmark Channel and Hallmark Movies & Mysteries—rely on a diet of romance, holidays and family to draw its audience. A favorite of viewers over the age of 50, the programming is beginning to strike a chord with Gen Xers.

http://www.wsj.com/articles/hallmarks-feel-good-diet-draws-viewers-advertisers-1450261803?mod=djemCMOToday