‘Star Wars’ Carries Its Own Marketing Weight for Disney
The first “Star Wars” movie in 32 years to feature classic characters such as Princess Leia and Chewbacca is so highly anticipated that Disney has been able to ease off on advertising spending and buck film-trailer trends.
http://www.wsj.com/articles/star-wars-carries-its-own-marketing-weight-for-disney-1449536686
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