Nielsen Debuts New Comparable Metrics Report 12/04/2015

Nielsen Debuts New Comparable Metrics Report

Nielsen has released its first Comparable Metrics Report, which is intended to simplify comparisons across all media platforms. The report focuses on how many adult consumers access a given platform or content type in an average week.

http://www.mediapost.com/publications/article/263932/nielsen-debuts-new-comparable-metrics-report.html