How LeBron is Raising Athletes’ Hollywood Game – Hollywood Reporter

How LeBron is Raising Athletes’ Hollywood Game

On July 11, 2014, a few hours after LeBron James revealed in a Sports Illustrated letter that he was "coming home" to the Cleveland Cavaliers, the NBA star was on the Nike jet to Rio for the World Cup soccer final. He confided in longtime manager Maverick Carter that he wanted to create a platform where athletes could speak their…

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