AT&T to begin transitioning away from DirecTV brand starting in January – FierceCable

AT&T to begin transitioning away from DirecTV brand starting in January

AT&Twill begin transitioning its newly acquired U.S. satellite TV operations away from the DirecTV brand and toward the newly minted "AT&T Entertainment" starting in January, according to an internal memo obtained by DSL Reports.

http://www.fiercecable.com/story/att-begin-transitioning-away-directv-brand-starting-january/2015-12-02?utm_medium=nl&utm_source=internal