Millennials Are Watching More TV on Hulu This Fall and Less When Shows First Air | Adweek

Millennials Are Watching More TV on Hulu This Fall and Less When Shows First Air

Millennials are still watching new episodes of television shows this fall—it’s just taking them longer than ever to do so. Adults ages 18 to 34 are increasingly turning away from live TV to time-shift programming on platforms like Hulu, according to new insights from data technology and research firm Symphony Advanced Media (SymphonyAM).

http://www.adweek.com/news/television/millennials-are-watching-more-tv-hulu-fall-and-less-when-shows-first-air-168234