Viacom’s plan to reduce ads to boost revenue draws skepticism
Viacom Inc is cutting the number of TV advertisements it airs in a bid to boost ratings. But the owner of MTV, Comedy Central and Nickelodeon has drawn skepticism by saying the move will also help it raise ad prices.
http://www.reuters.com/article/2015/11/12/us-viacom-ads-reductions-idUSKCN0T12M320151112
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