BBC told to emulate Buzzfeed by producing ‘informal’ short videos where reporter acts as a ‘friend’ | Media | News | The Indepe

Think Buzzfeed when you broadcast, BBC reporters have been told

BBC journalists have been told to follow youth-friendly media such as Buzzfeed and Vice by making more “dynamic” and “informal” short videos in which the reporter acts as “a friend” to the viewer. The BBC’s “Project Newstream” has drawn up guidelines, seen by The Independent, in which reporters are instructed to produce “snappy, energetic” films of between 60 and 90 seconds that will be more popular with viewers watching on mobile phones.

http://www.independent.co.uk/news/media/bbc-told-to-emulate-buzzfeed-by-producing-informal-short-videos-where-reporter-acts-as-a-friend-a6723216.html