Ad Blockers Will Change How Ads Are Sold | Monday Note

Ad Blockers Will Change How Ads Are Sold | Monday Note

Thomas Schreiber at DNI’s conference Ad blocking keeps growing and widening the chasm between publishers and advertisers. Media executives no longer hold back, they now openly blame the advertising community for being too slow to grasp the full extent of the digital advertising problem, they claim the ad industry badly needs a deep overhaul. Last week, I was in Berlin for a presentation of the Digital News Initiative created by Google and a group of publishers (see a previous story on the Ac…

http://www.mondaynote.com/2015/11/09/ad-blockers-will-change-how-ads-are-sold