Publishers That Say No to Automated Ad Sales – WSJ

Publishers That Say No to Automated Ad Sales

Some Web publishers are eschewing automated ad placement, on the belief that the middleman system not only takes a big cut of revenue but that the technology is to blame for ad clutter and obnoxious tracking mechanisms.

http://www.wsj.com/articles/publishers-that-say-no-to-automated-ad-sales-1443650792