comScore + Rentrak: Good For Researchers, Not Bad For Nielsen | MediaVillage

comScore + Rentrak: Good For Researchers, Not Bad For Nielsen

comScore and Rentrak announced an agreement to merge on Tuesday. Our view is that the two research companies will undoubtedly continue to grow, but not necessarily at Nielsen’s expense.

https://www.mediavillage.com/article/comscore-rentrak-good-for-researchers-not-bad-for-nielsen/