Why Kintzer Is Dropping Reader’s Digest From Company Name | Media – Advertising Age

Reader’s Digest Association Drops Reader’s Digest From the Company Name

The company is now changing its name to Trusted Media Brands in order to battle the common assumption in the marketplace that it is a one-title publisher.

http://adage.com/article/print-edition/kintzer-dropping-reader-s-digest-company/300607/