Big Publishers’ Fraud Rate is 2.8%, Wider Web’s is 11%, Studies Say – WSJ

Big Publishers’ Fraud Rate is 2.8%, Wider Web’s is 11%, Studies Say

Online media companies are eager to distance themselves from ad fraud, and to use the relative lack of fraud on their sites to help differentiate their ad offerings in the market.

http://www.wsj.com/articles/big-publishers-fraud-rate-is-2-8-wider-webs-is-11-studies-say-1443412888