Spotify and Netflix oust Rolex and Sony as most desired brands – Telegraph

Spotify and Netflix oust Rolex and Sony as most desired brands

The annual CoolBrands Top 20 has found that new digital entertainment companies are perceived to be cooler than more established titans such as Sony, Bose, Rolex and Selfridges

http://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/11894344/Spotify-and-Netflix-oust-Rolex-and-Sony-as-most-desired-brands.html