Fall TV Season Opens Onto a Shifting Ad Landscape – The New York Times

Fall TV Season Opens Onto a Shifting Ad Landscape

Traditional television might reach big audiences, but social media outlets like Facebook and Twitter can offer cheaper ways to connect with specific groups.

http://www.nytimes.com/2015/09/24/business/media/fall-tv-season-opens-onto-a-shifting-ad-landscape.html?ref=business&_r=0