‘Everest,’ ‘The Walk’ Early Imax Runs: How They Could Change the Biz | Variety

How ‘Everest’ and ‘The Walk’ Early Imax Runs Could Shake Up the Movie Business

Even good movies can fail. From video games to HBO shows, there’s so much competition for people’s attention these days that glowing reviews and a compelling story aren’t enough to guarantee a movi…

http://variety.com/2015/film/box-office/everest-the-walk-imax-debut-movie-business-1201598004/