Today, Iovine leads Apple Music and Morris is CEO of Sony Music. But 15 years ago, they were on USA Network, right after wrestling, with Farmclub, a wild late-night series that was part A&R experiment and part Napster nemesis, where Eminem was in the green room, the Doritos model was a host and the end was just around the corner, as the founders lovingly recall. Says Iovine: “When do you find a place where it didn’t work and people say, ’That was one of the greatest times of my life’?”
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