Two-thirds of Wired’s revenue is digital, and brand content is why – Digiday

Two-thirds of Wired’s revenue is digital, and brand content is why – Digiday

The sponsored content market is full of publishers looking to carve their own niche in the space. Wired’s formula: tapping its editorial freelancers.

http://digiday.com/publishers/two-thirds-wireds-revenue-digital-brand-content/