Pandora at 10: A ‘Smart’ Radio Startup Becomes an Ad-Supported Giant
When Lizzie Widhelm joined Pandora Media as its first ad sales person in early 2006, she recalls, advertisers didn’t know what to do with the fledgling online radio company. Widhelm, who today is Pandora’s svp of ad product sales, estimates that one in 100 people she met with in the early days at least had "some vague idea" what she was selling.
http://www.billboard.com/articles/business/6692430/pandora-10-years-smart-radio-startup-advertising
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