Marketing to Sports Fans Online, With Help from Google and Social Networks – The New York Times

Marketing to Sports Fans Online, With Help from Google and Social Networks

As brands try to align themselves with football games beyond television, Google, Facebook, Twitter and Snapchat shop around new marketing products.

http://www.nytimes.com/2015/09/08/business/media/marketing-to-sports-fans-online-with-help-from-google-and-social-networks.html?ref=business