Google to punish sites for using interstitial adverts | Technology | The Guardian

Google to punish sites for using interstitial adverts

Full-page app-install adverts, like the ones Google creates itself, will lead to sites no longer being dubbed ‘mobile-friendly’ by its search algorithm

http://www.theguardian.com/technology/2015/sep/02/google-punish-sites-for-using-interstitial-adverts