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Live Sports No Longer TV’s Holy Grail in U.S. as Ratings Peak – Bloomberg Business

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Live Sports No Longer TV’s Holy Grail in U.S. as Ratings Peak

Sports broadcasts — long viewed by the entertainment industry as a way to lure viewers and ad dollars — are losing some luster.

http://www.bloomberg.com/news/articles/2015-08-31/live-sports-no-longer-tv-s-holy-grail-in-u-s-as-ratings-peak

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