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Decline of TV, programmatic mark advertising trends
More than two-thirds (68%) of media planners rated TV high in effectiveness today, but just under a half (49%) believe TV will be as effective in three years.
![]()
Decline of TV, programmatic mark advertising trends
More than two-thirds (68%) of media planners rated TV high in effectiveness today, but just under a half (49%) believe TV will be as effective in three years.