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TV, Mobile Phones and a Fundamental Change in Advertising – Bloomberg Business

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TV, Mobile Phones and a Fundamental Change in Advertising

Richard Greenfield, media and technology analyst at BTIG, discusses the downturn in television advertising as ads migrate to mobile phones and streaming media. He speaks on "Bloomberg Surveillance." (Source: Bloomberg)

http://www.bloomberg.com/news/videos/2015-08-21/tv-mobile-phones-and-a-fundamental-change-in-advertising