CMO Today: TV’s Pain May Be YouTube’s Gain
Investors in media companies are still reeling from last week’s stock meltdown, when a slew of TV programmers revealed shaky earnings reports fueled by evidence of more cord-cutting and marketers rethinking how much they spend on TV ads. So is TV’s pain YouTube’s gain? Some advertisers say yes; others say they’re not so sure. But one thing is clear–YouTube has risen past its image as the home of endless cat and baby videos.
http://blogs.wsj.com/cmo/2015/08/10/cmo-today-tvs-pain-may-be-youtubes-gain/
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